Posted October 5, 2017

Radians names VP of retail sales

Radians named Chris Massa vice president of retail sales, overseeing Radians’ expanding retail channel that provides personal protective equipment to hardware and sporting goods stores and e-commerce sites.

Chris Massa“The addition of Massa as vice president of retail sales is an indication of Radians’ commitment to the retail channel,” said Bill England, Radians president. “His proven track record of success, strategic vision, and cross-functional initiatives to realize aggressive goals positions him as a key player to grow the Radians retail channel.”

In addition to developing and implementing strategic direction and long-term sales growth, Massa will also be responsible for all licensing initiatives with Stanley Black & Decker.

“I am excited and honored to join the Radians team. Being a part of a growing and dynamic organization was a critical consideration, and I am eager to work with the entire Radians organization while helping our customers win and grow in the market place,” said Massa.

Massa spent the last seven years of his career working with retailers in North America. He developed strategy and drove sales of consumer goods while working with home centers, home décor retailers, craft stores, specialty retailers, and mass retailers in the U.S., Canada and Mexico.

Prior to that, he served in various sales leadership and executive positions with Newell Rubbermaid for nearly nine years. Massa began his career with Black & Decker/DeWalt in various sales, product training and leadership roles.