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Posted February 16, 2018

IWDC announces staff changes

The IWDC announced several organizational changes that line up with its strategic direction.


Keith Werkley has assumed responsibilities of director, sales and vendor management , which includes regional sales management, Weldmark hardgoods product management and vendor program support. He will continue to lead IWDC’s purchasing committee, chaired by Buz Edwards, Arc3 Gases.

Erica Jones has assumed responsibilities of director of marketing. She retains her current responsibilities for IWDC’s PurityPlus Specialty Gas program and takes on all marketing responsibilities for IWDC to include graphics and website support, digital marketing and meeting and event planning. In addition, Jones will lead IWDC’s marketing committee and IWDC Next Generation Group (INGG) committee, chaired by Troy Elmer, Mississippi Welders Supply and Rodney Huber, Huber Supply Company Inc.

Lela Harding has joined the IWDC as the digital marketing specialist. In this role and under the direction of Jones, she will be responsible for promoting IWDC’s brand across all digital platforms. Previously to her role at the IWDC, Harding spent time in Washington, DC as the digital strategy manager for a non-profit organization. 

Tina Estes, previously director of information systems, has assumed responsibilities of chief information officer, managing outsourced IT vendors and IWDC’s growing internal development and focus on business analytics.

IWDC’s Operations department under Eric Schwamberger, distribution center operations manager, has been expanded with additional customer service representatives to support growth.

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